ABOUT THE PROJECT
Discover the Untold Stories of Black Surfing Legends
Created by David Mesfin, an award-winning creative director and multidisciplinary designer, the Wade in the Water project includes a full-length documentary paired with a series of limited-edition fine art portrait prints.
Mesfin’s inspiration came in the wake of the global movement for racial justice in the U.S. and beyond following the series of hate crimes in 2020, including the murder of George Floyd by a police officer in Minnesota. Channeling his creative energy into something that he envisioned would give back to his community, he started Wade in the Water. Breaking barriers in the world of film, Mesfin positions Wade in the Water to honor the historical and contemporary relationship between Black people and the ocean, and explore the undying, intergenerational energy of Black waterwomen and watermen. The ultimate intention of the project is to inspire and support the next generation of Black surfers, specifically Black youth, by connecting them to the powerful roots of Black surfing’s legacy.
For more information about David’s experience in creative direction and multidisciplinary design, visit www.davidmesfin.com
ADVISORS
Beyin Abraha - EXECUTIVE PRODUCER
Born in Ethiopia, of Eritrean descent, and raised in Toronto, Beyin’s introduction to surfing came through a college roommate. He’s been hooked ever since.
In his day to day life, Abraha works with Beats by Dre as a Mechanical Product Design Engineer specialized on in-ear headphones. He has also enjoyed similar positions at Apple with the iPhone design team as well as at Tesla working on the iconic Model 3 electric vehicle in the past.
As an active community member, Abraha is the project manager and founding member of Sofly Surf School, an organization that gives free surf lessons in Huntington Beach, and holds the position of vice-chair on the board for PaddleforPeace, an organization offering holistic approaches to introducing people to the practice of surfing and protecting the ocean.
After being contacted by David to be featured in Wade in the Water (2023), Beyin’s passion for surfing and community connections soon saw him transition into an integral role of bringing the project to life on shoot days as well as behind the scenes making sure things are on track.
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Professor Kevin Dawson Ph. D. - Historian & Author
Meet Kevin Dawson, Associate Professor of History and Chair of the Interdisciplinary Humanities Graduate Group at the University of California, Merced. With his acclaimed work, "The Undercurrents of Power," and the prestigious Harriet Tubman Book Prize under his belt, Prof. Dawson delves into the intricate aquatic culture of West Africa and explores the spiritual essence imbued in maritime traditions within these vibrant communities.
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Alison Rose Jefferson, M.H.C. | Ph.D. - Historian & Author
Alison Rose Jefferson, a third-generation Californian and an esteemed independent historian, focuses her research and professional endeavors on illuminating the African American journey in Southern California during the significant periods of the Great Migration and the Jim Crow era. Notably, Jefferson authored "Living the California Dream: African American Leisure Sites during the Jim Crow Era" (University of Nebraska Press, 2020), shedding light on vital aspects of African American life and leisure during a pivotal time in California's history.
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RIAN RHOE - Publicists (THE SIDEWAY LIFE)
Rian Rhoe's journey in the outdoor and action sports industry is one of true dedication and passion. As the visionary behind The Sideway Life, she's not just an entrepreneur but a storyteller, sharing genuine narratives with those who make a difference. We're honored to have her expertise and support as we strive to connect with an even broader audience.
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Alitash Kebede Gallery
Alitash boasts an impressive history collaborating with esteemed artists across diverse disciplines. In 1994, she launched her inaugural public gallery, swiftly captivating both novice and seasoned collectors alike. A founding member of the Photographic Arts Council at the Los Angeles County Museum of Art and an ArtTable affiliate, she also serves as a board member at the Watts Willowbrook Boys and Girls Club in Los Angeles. There, she collaborates with artists and museums to cultivate enriching art programs tailored for children.
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THE Rachal Family - Black Surfers Collective
Greg Rachal, a co-founder of the Black Surfers Collective (BSC), stands as a prominent figure in Southern California's BIPOC surf community. Together with his wife Marie and son G-Man, they bring invaluable perspectives on the role and impact of Black surfers within the community.
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Rick Blocker - Black Surfing Activist & Historian
Born in Los Angeles, [Name] melds a diverse educational and professional background with a deep love for surfing. With a BA from the University of California, Santa Barbara, and a teaching credential from California State University, Dominguez Hills, he retired as a kindergarten teacher from LA Unified School District. Alongside roles as a purchasing agent, advertising director, and film production secretary for notable films, [Name] has been an active member of the surf community since 1964. He contributes as a team rider and historian for various organizations, and he founded Blacksufing.com to honor Black surfing culture.
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Wondwossen Dikran - Producer
Wondeossen is a seasoned production specialist boasting over 15 years of experience crafting compelling narratives for both scripted and unscripted TV and film projects. His work has brought joy, intrigue, and inspiration to audiences worldwide. Currently serving as the head of entertainment development and production at Falkon Content, he continues to lead innovative storytelling ventures.
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Samra Seifu - Writer
Our copywriter has elevated our social media brand storytelling to unprecedented heights. With a fervent dedication to community, human rights, entertainment, and culture, they infuse our content with passion and purpose.
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Xahil McDonald - Writer
Xahil, an up-and-coming writer and avid surfer, is driven by a desire to make a difference in the world. Recruited by Executive Producer Beyin, Xahil leverages his creative prowess to devise innovative strategies aimed at broadening the reach of Wade in the Water.
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Michael Warner and Ellie Altomare
Imagine pairing a double Emmy Award-winning Producer with a seasoned Marketing Consultant boasting over 25 years of creative industry expertise. The result? Invaluable storytelling partners who not only grasp the vision but also wholeheartedly support the cause. With their guidance and extensive network, they connect you with artists, sponsors, allies, and collaborators who play pivotal roles in shaping your project and propelling it forward to new heights.
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Eric Schnabel - Marketing Executive
Eric Schnabel stands as a trailblazing figure in the marketing industry, adept at merging cutting-edge digital technology with traditional advertising craftsmanship to forge impactful brands. As the co-founder of Facebook Creative Shop and a board member of Free Spirit Media, he's a driving force behind Challenger Brands. Eric is committed to fostering personal growth and championing diversity within teams, firmly believing in the power of people to drive success.
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Bemnet Yemesgen - Producer
Creative leadership experience with a design, strategy, and production background, with a demonstrated history of building and nurturing medium to large creative teams for global brands.