Your Brand, Our Stories: Broadcast with Purpose This Black History Month
The Wade in the Water Project invites visionary brands to partner on a transformative journey into Black history, heritage, and resilience during Black history month in 2025 and 2026.
The partnership offers brands a unique opportunity to join a celebrated narrative that has captivated audiences worldwide. Our limited slots ensure your brand’s message aligns seamlessly with Wade in the Water's impactful storytelling, engaging viewers who seek meaning and connection in their entertainment.
In Q1 2025 and Q1 2026 Wade In the Water will be syndicated via broadcast television on NBC, ABC, CBS or Fox stations during Black History month. Clearances will be weekends between 12 PM – 5 PM with a number of prime-time airings. The film will reach over seventy-five million US households each year, with an total reach of over one-hundred and fifty million.
PARTNER LEVEL:
Partner will receive entitlement, six thirty second commercials and two commercial bumpers with the show. This partnership allows brands the flexibility to renew or refresh their media placement in the following year, creating a consistent presence with new opportunities for engagement.
Total Annual Cost: $75,000
SPONSOR LEVEL:
Receive two thirty second commercials
Total: $25,000
DONOR LEVEL:
Receive one thirty second commercial
Total: $15,000
ABOUT THE DOCUMENTARY
In response to the global movement for racial justice in 2020, following the murder of George Floyd, the Black surfing community channeled their creative energy into the Wade in the Water project. With support from community sponsors, we launched the award-winning documentary to inspire Black surfers and spark conversations about our rich aquatic history—past, present, and future.
Born from the need to harness the healing power of the ocean and highlight the deep connection between Black communities and aquatic culture that dates back 1,000 years, our initial documentary resonated globally due to its exploration of aquatic culture and its message about inequality and injustice faced by Black lives.
The documentary narrative earned worldwide press coverage with Surfer Magazine, The Guardian, NBC, Outside Magazine, BBC Africa, Men’s Journal, Stab, NPR, PBS, OkayAfrica, World Surf League, The Lineup, and Huck, to name a few. We garnered worldwide film awards, including Film of the Year at the Ericeira Portuguese Surf Film Festival, two Telly Awards, an Anthem Gold Award, and the Pan African Film Festival’s Best Feature Documentary.
We established a partnership tour with HBCUs and Outside Magazine, as well as partnerships with museums such as SFMOMA, the California African American Museum, the International Surf Museum, the Honolulu Museum of Art, and the Oakland Contemporary Museum of Art. We also collaborated with the cities of Los Angeles, Hermosa Beach, Santa Monica, and St. Augustine, Florida.
DOWNLOAD THE PITCH DECK
TOTAL IMPRESSION 163M
Aggregated impressions since 2020 for Wade in the Water Part I across press, social media, CRM, distribution, and film festivals. We aim to double the impressions for Wade in the Water Part II and grow our partnerships with your support to reach a larger audience and create a greater impact.
Media 163M Result
PROJECT IMPACT
Our goal is to enhance meaningful engagement with the film with your support. We aim to foster backing for the protagonists and their social causes, generating positive change in the world, as we did with Wade in the Water Part I.
Achieved over 163 million impressions across various platforms.
Supported logistical capacity for nonprofits in collaboration with Los Angeles Supervisor Holly J. Mitchell.
Elevated the voices of the global BIPOC surfer community through post-screening Q&A sessions.
Contributed to the development of the independent Black surf film The Ride.
Made the documentary accessible to members of International Surf Therapy Organization (ISTO).
Partnered with Video Project to make the documentary available for educational and institutional rentals.
